Results for author 'T. C. Melewar'

Corporate Marketing Strategy

A Contemporary Curation of Branding, Identity, Image and Reputation Studies

Future Priorities for Design, Branding, Marketing and Retail

The Era of Technology and Sustainability

Strategic International Marketing

An Advanced Perspective

Corporate Branding

Areas, arenas and approaches

Corporate Branding

Areas, arenas and approaches

Multi-Channel Marketing, Branding and Retail Design

New Challenges and Opportunities

Place Branding

Connecting Tourist Experiences to Places

Islamic Marketing and Branding

Theory and Practice

Asia Branding

Connecting Brands, Consumers and Companies

Strategic Brand Management in Higher Education

Routledge Studies in Marketing

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Place Branding

Connecting Tourist Experiences to Places

Strategic Brand Management in Higher Education

Routledge Studies in Marketing

Islamic Marketing and Branding

Theory and Practice

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues

The Emerald Handbook of Multi-Stakeholder Communication

Emerging Issues for Corporate Identity, Branding and Reputation

Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues