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Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program - Lee Parrish
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Security Relationship Management

Leveraging Marketing Concepts to Advance a Cybersecurity Program

By: Lee Parrish

Paperback | 22 April 2025

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Available: 22nd April 2025

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Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

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