
Seducing Strangers
How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
By: Josh Weltman
Paperback | 1 June 2015 | Edition Number 1
Sorry, we are not able to source the book you are looking for right now.
We did a search for other books with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your book.
Weltman has identified what is happening anytime someone is trying to persuade someone else to action: Making people curious (want to know more?), Creating a sense of urgency (limited time offer!), Increasing market share (identifying what is unique or better), and Protecting margins (keeping people loyal by saying thank you).
Josh will explain everything he’s learned in the field and everything he has taught Don Draper over the years, including why “Content Providers Are Losers,” “Different Is Always Better Than New,” and why you should always “Remove Jargon and Acronyms, Reveal Ideas and Relationships.”
Industry Reviews
"Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com
Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry.” -- Vulture.com
Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.
“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
ISBN: 9780761181750
ISBN-10: 076118175X
Published: 1st June 2015
Format: Paperback
Language: English
Number of Pages: 192
Audience: General Adult
Publisher: Workman
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 20.5 x 15.2 x 2.0
Weight (kg): 0.3
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.