Selling With Noble Purpose 2ed : How to Drive Revenue and Do Work That Makes You Proud - Lisa Earle McLeod

Selling With Noble Purpose 2ed

How to Drive Revenue and Do Work That Makes You Proud

By: Lisa Earle McLeod, Elizabeth Lotardo (As told to)

Hardcover | 21 August 2020 | Edition Number 2

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Hardcover


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Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales.

Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:

  • How firms overcome ferocious competition and how you can do the same
  • Why sales organizations with a clear NSP outperform traditional sales teams
  • How to avoid the trap of behaving like a transactional salesperson
  • Why well-intended leaders often unknowingly erode purpose and differentiation
  • How to use your NSP to increase customer engagement
  • Why an NSP gives you clarity during times of uncertainty


  • In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

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