Sense

The book that uses sensory science to make you happier

By: Russell Jones

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Paperback | 5 January 2021 | Edition Number 1

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Sense is a fascinating and revelatory look at how you can unlock the true potential of our five senses and use them to vastly improve every single part of our lives.

How can colour prime you for creative thinking?

What kind of music helps you run faster?

Which scents can help you fall asleep?

Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential.

For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life.

Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can.

Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.

About the Author

Russell Jones is the founder of a pioneering multi-sensory design agency and has spent the last decade using sensory science to create immersive gala events and retail spaces, and help global R&D firms develop products and packaging that connect instinctively with the public. He has worked with many of the world's top brands from Heineken to Aston Martin, and some of the world's leading universities and neuroscientists.

Russell uses the science of the senses to enhance every aspect of our lives, from sounds that change how drinks taste, to scents that make us more creative. He continues to apply his innovative approach to vastly improve our experience of the world. This is his first book.

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