Get Free Shipping on orders over $79
Service Management : Theory and Practice - John R. Bryson

Service Management

Theory and Practice

By: John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels

eText | 26 November 2020

At a Glance

eText


$169.00

or 4 interest-free payments of $42.25 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.

The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:

  • how to manage service businesses, with coverage of both small firms and large transnationals
  • service business models, operations and productivity
  • managing service employees
  • how service firms engage in product and process innovation
  • marketing, customers and service experiences
  • internationalization of service businesses
  • the ongoing servitization of manufacturing

This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

on
Desktop
Tablet
Mobile

More in Service Industries

Betrayal : The Life and Lies of Bernie Madoff - Andrew Kirtzman

eBOOK

Waiting : The True Confessions of a Waitress - Debra Ginsberg

eBOOK

Amazon.com : Get Big Fast - Robert Spector

eBOOK

Bistros of Paris - Robert Hamburger

eBOOK

Bradman's War - Malcolm Knox

eBOOK

$12.99

Meaningful Tourism : Strategies and Future Development - Pankaj Kumar Tyagi

eBOOK

Medical Tourism - Lydia Gan

eTEXT

$99.00