Silver Lining

Your Guide to Innovating in a Downturn

By: Scott D. Anthony

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Hardcover | 2 January 2009

At a Glance

Hardcover
145 Pages

Dimensions(cm)
23.4 x 15.5 x 2.2

Hardcover

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Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.

Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company''s profitability during even the toughest recessions. You''ll discover how to:

-Prune your innovation and business portfolio to liberate resources for more promising initiatives

- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers

- Reinvent your innovation process to drive fresh growth

- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities

- Appeal to increasingly value-conscious customers to fend off low-cost attackers

In today''s brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow''s growth. The Silver Lining explains how to master this seemingly impossible challenge.

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You Can Find This Book In

Non-Fiction Business & Management Business Strategy Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success Business Innovation Management & Management Techniques Management Decision Making

Introduction	p. vii
The Great Disruption	p. 1
Prune Prudently	p. 23
Refeature to Cut Costs	p. 49
Increase Innovation Productivity	p. 67
Master Smart Strategic Experiments	p. 91
Share the Innovation Load	p. 113
Learn to Love the Low End	p. 125
Drive Personal Reinvention	p. 149
What's Next for Innovation?	p. 165
Appendix: Selected Experiments from The Innovator's Guide to Growth	p. 181
Notes	p. 185
Index	p. 195
About the Author	p. 209
Table of Contents provided by Ingram. All Rights Reserved.

Silver Lining

Your Guide to Innovating in a Downturn

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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