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Simplify
How the Best Businesses in the World Succeed
By: Richard Koch, Greg Lockwood
Paperback | 26 June 2018 | Edition Number 1
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For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.
With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.
About the Author
Richard Koch is a millionaire entrepreneur who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.
Industry Reviews
ISBN: 9780349411866
ISBN-10: 0349411867
Published: 26th June 2018
Format: Paperback
Language: English
Number of Pages: 336
Audience: General Adult
Publisher: Little Brown
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 20 x 13.5 x 3
Weight (kg): 0.27
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