Since the earliest days of sales and marketing, these departments have been separate empires.
They have different leaders, different budgets, and different organizational structures. However, the reality is that the overwhelming impact of the internet and social media has brought these two departments closer together, and blurred the boundaries that traditionally existed between them.
Smarketing is the first book that explores this revolutionary shift, identifying what it means for companies globally, and outlining the changes organizations should make in order to harness the opportunity it presents.
Written by firmly established industry experts, Smarketing explains how the digital revolution has changed the roles of sales and marketing permanently, and why companies should blend these into one single, streamlined smarketing department, which will result in sales people becoming better marketers, and marketers becoming better sales people - leading to bigger, better business growth all round.
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketingis an invaluable resource for any marketing or sales professional looking to drive growth and succeed in the new era of marketing.
Industry Reviews
"That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. Some of us shout about it, but Hughes, Whicher and Gray take action and provide some answers." * Ted Rubin, CMO and Advisory Board Member at Photofy, MC and Host at Brand Innovators Summits, and Co-Founder of Prevailing Path *
"An excellent understanding of how the world of sales and marketing work today and the changes that are continuing to occur. I definitely recommend it for any business person that wants to stay current." * Robert Caruso, Partner at fondalo.com and Engage2Connect.com *
"A must read for marketers, managers and business innovators ready to succeed in times of fast change and disruption." * Jan Barbosa, Global Brand Ambassador at beBEE.com and 2016 Top 100 Onalytica Augmented Reality Influencer *
"There's never been a time when aligning sales and marketing has been more important. Smarketing not only explains why this is more important, it provides deep insights into how to create the alignment necessary for the success of sales and marketing and gaining a competitive advantage." * Melonie Dodaro, Bestselling author of LinkedIn Unlocked and The LinkedIn Code *
"A company brand is built on the promises it makes and the experiences it deliver. Align these two and you can build a GoldMine! Tim Hughes is a master of Social Selling and Social Business and his new book delivers how to implement these ideas company wide." * Jon Ferrara CEO, Nimble Inc. *
"It's been recognized for a long time that sales and marketing functions need to be more aligned, but the idea of this has always been seen as a challenge. It's great that Smarketing outlines a way for those organisations that want to achieve better collaboration and results." * Tiffani Bova, author Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business *
"There's little doubt that the customer is at the centre of today's business world. In a globally interconnected marketplace customers don't distinguish marketing from sales or customer service. They expect to connect with you wherever they are and whenever they want without being shoved from pillar to post or having to repeat their story. Business needs to adjust structurally to this new reality." * Dionne Law, The Social Executive, Principal consultant or CEO *
"Truly aligning forces and collaborating is a key quality for organizations that want to survive and ideally shape their future for the 'age of the customer'. Hughes has been a true thought and action leader in defining the blend of social selling over the last few years. Together with Whicher and Gray, this book redefines how sales and marketing need to be blended. A clear must read!" * Johannes Ceh, Keynote Speaker, Owner and Consultant at Strategic Management Consulting, #ValueEnhancer *
"The way we buy is changing significantly and the sales and marketing world is struggling to keep up with it. Tim Hughes, Adam Gray and Hugo Whicher have put together the single most comprehensive guide on how you as a salesperson, marketer or business can leverage this change to your advantage. Not only a must-read book but a hugely valuable asset for everyone who buys it." * Daniel Disney, Founder and CEO of The Daily Sales *
