Social Data Analytics

Collaboration for the Enterprise

By: Shawn Rogers

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Paperback | 13 November 2014 | Edition Number 1

At a Glance

Paperback
158 Pages

Dimensions(cm)
22.86 x 18.42 x 1.27

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Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease.

You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization's next social data analytics project.

Provides foundational understanding of new and emerging technologies-social data, collaboration, big data, advanced analytics
Includes case studies and practical examples of success and failures
Will prepare you to lead projects and advance initiatives that will benefit you and your organization

Industry Reviews

"...useful for instrumenting business owners and managers with the basic knowledge to talk to technical staff, and it provides a lot of food for thought. It presents several case studies throughout to illustrate how the concepts can be applied in practice." --Computing Reviews

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