Social First Brands

How Modern Brands Create Community, Loyalty and Word of Mouth Growth

By: Tom Miner

Write A Review

Hardcover | 29 July 2025 | Edition Number 1

At a Glance

Hardcover
272 Pages

Dimensions(cm)
2.34 x 1.56

Hardcover

RRP $201.95

$163.75

19%OFF

or 4 interest-free payments of $40.94 with

Ships in 10 to 15 business days

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.

In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value.

From understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.