Social Marketing - International Student Edition 6ed : Behavior Change for Social Good - Nancy R. Lee

Social Marketing - International Student Edition 6ed

Behavior Change for Social Good

By: Nancy R. Lee, Philip Kotler

Paperback | 29 May 2019 | Edition Number 6

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Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

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