Social Marketing : Behavior Change for Good - Nancy R. Lee

Social Marketing

Behavior Change for Good

By: Nancy R. Lee, Philip Kotler, Julie Colehour

Paperback | 16 June 2023 | Edition Number 7

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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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