Social Media Marketing - Tracy L. Tuten

Social Media Marketing

By: Tracy L. Tuten

Paperback | 25 February 2021 | Edition Number 4

At a Glance

Paperback


Limited Stock Available

RRP $146.00

$126.50

13%OFF

or 4 interest-free payments of $31.63 with

 or 
In Stock and Aims to ship in 1-2 business days
**Winner of the TAA 2017 Textbook Excellence Award**

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."
TAA Judges Panel

The market leading and award winning text on social media marketing has been fully updated for this fourth edition.

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.

More in Accounting, Business & Finance Higher Education Textbooks

Accounting : Reporting, Analysis and Decision Making, 7th Edition - Shirley Carlon
Business Law : 6th Edition - Nickolas James

RRP $169.95

$144.90

15%
OFF
Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
Exploring Management : 1st Asia-Pacific Edition - John R. Schermerhorn Jr.

RRP $158.95

$136.50

14%
OFF
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.95

13%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Communication Management and Beyond (Custom Edition) : 3rd edition - Michael Kaye
Management Accounting : 9th Edition - Kim Langfield-Smith

RRP $164.95

$151.25

Financial Reporting : 4th Edition - Janice Loftus

RRP $159.95

$137.25

14%
OFF
Accounting : 8th Edition - Business Reporting for Decision Making - Jacqueline Birt
Principles of Economics - Richard Holden

RRP $187.95

$137.50

27%
OFF
Australian Taxation : 3rd Edition - John Bevacqua

RRP $131.95

$115.35

13%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Marketing 2ed : Theory, Evidence, Practice - Byron Sharp

RRP $143.95

$115.35

20%
OFF
Project Management in Practice : 3rd Edition - Neil Pearson

RRP $113.95

$108.25

Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$19.95

26%
OFF
Employment Relations : 4th Edition - Theory and Practice - Mark Bray

RRP $123.95

$116.75