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Social Media Rules of Engagement
Why Your Online Narrative is the Best Weapon During a Crisis
By: Nicole Matejic
Paperback | 1 May 2015 | Edition Number 1
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Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.
Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.
• Develop a risk management strategy that protects your social media interactions around the clock
• Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis
• Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments
• Leverage digital interactivity features to enrich the content in the book
Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
About the Author
Nicole Matejic is an internationally recognised military information operations adviser and social media crisis communicator. She is the co-founder and CEO of global military think tank Info Ops HQ, a regular lecturer and trainer to NATO, and the CEO of Social Media Monster aka The #SocialFirefighter®, offering crisis communications services and training to both the public and private sectors.
ISBN: 9780730322252
ISBN-10: 0730322254
Published: 1st May 2015
Format: Paperback
Language: English
Number of Pages: 232
Audience: General Adult
Publisher: John Wiley & Sons Australia
Country of Publication: AU
Edition Number: 1
Dimensions (cm): 22.61 x 14.99 x 1.78
Weight (kg): 0.32
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