Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement - Julie Atherton

Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

By: Julie Atherton

Paperback | 3 October 2019 | Edition Number 1

At a Glance

Paperback


Limited Stock Available

RRP $76.80

$58.75

24%OFF

or 4 interest-free payments of $14.69 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.

Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement

With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.



About the Author

Julie Atherton is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. Awarded IDM Educator of the Year in 2018, she trains marketing professionals and business leaders in digital, brand, social media and content marketing. She is also an experienced trustee and non-executive director for a range of organizations including the IDM Qualifications Advisory Board and Union of Brunel Students.
Industry Reviews
"An essential read for anyone who wants to implement successful social media campaigns. Highly recommended." * Pete Markey, Chief Marketing Officer, TSB Bank *
"Successfully combines the theoretical and practical, balancing real-life cases and interviews with a pragmatic and practical approach. A strong read for anyone in the business." * Donald Lancaster, Director of Studies, Executive MBA Programme, University of Bath *
"Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *
"This is much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels, Julie has created a marketing handbook too." * Mark Runacus MBE, Chair DMA Board and Co-founder and Planning Partner, Wax/On *
"Social media marketing is now such a huge influence within the consumer's choice of brands and customer engagement, that this book is an essential tool to understand it." * Lee Thomas, Course Leader Advertising Design, University of South Wales *
"Concise, insightful and action-orientated. Julie Atherton makes social media manageable." * Paul Armstrong, Founder, HERE/FORTH & TBD Conference *
"This is a must-read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *
"This book manages to be both at the cutting edge of forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Chief Strategy Officer, Proximity London *
"Julie Atherton has done a great job in demystifying the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies." * Matthew Housden, Chair, DM Trust, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *
"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Partner, Havas Life Medicom *

More in Sales & Marketing

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.75

16%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
By My Hands : A Potter's Apprenticeship - Florian Gadsby

RRP $49.99

$38.75

22%
OFF
Cult Status : Building a Business that People Adore - Tim Duggan
The Practice - Seth Godin

Paperback

RRP $32.99

$30.25

E-commerce 2023-2024 : business. technology. society : 18th Edition - Carol Traver