Social Psychology For Dummies

Introduction 1

Part I: Getting Started with Social Psychology 5

Chapter 1: Introducing the Science of Social Psychology 7

Chapter 2: Exploring the Territory of Social Psychology 21

Chapter 3: Kitting Out: The Tools of Social Psychology 41

Part II: Understanding Attitudes and Actions 65

Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology 67

Chapter 5: Uncovering Implicit Attitudes and Associations 81

Chapter 6: Investigating the Link between Behaviour and Attitudes 97

Part III: Thinking about Ourselves and Others 111

Chapter 7: Asking the Perennial Question: Who Am I? 113

Chapter 8: How Fantastic Am I! Looking at Self-serving Bias 123

Chapter 9: Attributing Causes to People’s Behaviour 135

Chapter 10: Making Judgements about Other People: Bias and Prejudice 149

Part IV: Comprehending Social Influence 163

Chapter 11: Appreciating the Power of the Situation 165

Chapter 12: Carrying Out Orders: Obedience 179

Chapter 13: Getting into Line: Conformity and Social Norms 195

Chapter 14: Persuading People to Part with Their Pounds 205

Part V: Assessing Relationships, Groups and Societies 219

Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People 221

Chapter 16: Examining the Benefits and Dangers of Social Groups 245

Chapter 17: Bridging Cross-Cultural Differences 261

Part VI: The Part of Tens 273

Chapter 18: Ten Questions for Getting the Most from Psychology Articles 275

Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology 287

Index 295