Track My Order
Help Centre
1300 187 187
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Sounds Like Branding : Use the Power of Music to Turn Customers into Fans - Jakob Lusensky

Sounds Like Branding

Use the Power of Music to Turn Customers into Fans

By: Jakob Lusensky

Paperback | 11 August 2011 | Edition Number 1

At a Glance

Paperback

$35.00

Aims to ship in 5 to 10 business days

Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it's used correctly, it can turn a one-off purchaser into a loyal fan.


Sounds Like Branding is, in its author's words, an âear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.


What marketers need to know today is not what music to run in the background to an ad, but how a brand âsounds'. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.

You Can Find This Book In

Non-FictionBusiness & ManagementSales & MarketingSales & Marketing AdvertisingManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management

More in Sales & Marketing Management

Marketing 2ed : Theory, Evidence, Practice - Byron Sharp

Marketing 2ed

Theory, Evidence, Practice

Paperback

RRP $143.95

$109.95

24%
OFF
The Gen Z Frequency : How Brands Tune In and Build Credibility - Gregg L. Witt

The Gen Z Frequency

How Brands Tune In and Build Credibility

Paperback

RRP $57.75

$41.75

28%
OFF

This product is categorised by