Sports Marketing

Name: Sports Marketing
Brand: Taylor & Francis Ltd
Price: 82.75 AUD
Availability: BackOrder

By: Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas

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Paperback | 7 November 2024 | Edition Number 3

At a Glance

Paperback
560 Pages

Dimensions(cm)
28.0 x 21.0

Paperback

RRP $94.99

$82.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry.

This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will:

* Increase students' depth of knowledge about sports marketing

* Challenge students to apply concepts to real world situations

* Profile best practices of organizations and individuals within the sports industry as they relate to the book's content

* Equip students to position themselves to compete for entry-level positions in sports business

* Provide faculty with a concise but thorough text that meets their needs.

Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports.

Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual.

Industry Reviews

"The book provides a great overview of marketing of sports, easy to read and an excellent structure t the book that is easy to follow and understand. I would recommend this book to anyone involved in sports marketing!" Martin Hunter, Lecturer Sports Marketing, OErebro University.

"The authors offer a unique perspective with their combination of industry and academic experience. They draw readers into the subject with lively writing and examples that are believable, rich, and convincing. They convey the passion of sports and why sports are so compelling to athletes, fans, and marketers alike. The authors deeply understand the subject matter and care about communicating sports marketing concepts in ways that will captivate students and help them develop their skills in this field." Lexi Hutto, PhD, Associate Professor of Marketing, Millersville University of Pennsylvania.

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