Start with Why

How Great Leaders Inspire Everyone to Take Action

By: Simon Sinek

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Paperback | 7 November 2011 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
19.7 x 13 x 1.7

Paperback

RRP $24.99

$23.75

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Product Description

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?

'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast

*****

Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?

Because it doesn't matter what you do, it matters WHY you do it.

Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why.

WHAT READERS ARE SAYING:

'It's amazing how a book can change the course of your life, and this book did that.'

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.'

'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'

Industry Reviews

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work

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