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The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

By: Eric Ries

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Hardcover | 17 October 2017 | Edition Number 1

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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

About the Author

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Industry Reviews

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale * General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS *
In the pivot-or-perish networked world of 21st century business, this is mission critical reading * Reid Hoffman, cofounder of LinkedIn *
The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow * Beth Comstock, Vice Chair, GE *
A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned * Brad D. Smith, Chairman and CEO, Intuit *
A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention * Seth Godin, author of LINCHPIN *
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. * Financial Times on THE LEAN STARTUP *
If you don't read this before creating your startup, you're very likely reinventing the wheel and wasting precious time * Forbes on THE LEAN STARTUP *
The Lean Startup provides a great inside look at how the tech industry approaches building products and businesses' * Sheryl Sandberg on THE LEAN STARTUP *

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