Stickier Marketing : How to Win Customers in a Digital Age - Grant Leboff

Stickier Marketing

How to Win Customers in a Digital Age

By: Grant Leboff

Paperback | 3 February 2014 | Edition Number 2

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We live in a world where people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. "Stickier Marketing" takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming "sticky" or attractive.

Grant Leboff argues that it is not "return on investment" that matters but "return on engagement," not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. "Stickier Marketing" proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.

About the Author

Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.
Industry Reviews
"...should be considered nothing less than gospel." * Elite Business Magazine *
"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for." * Talk Business *

Other Editions and Formats

Hardcover

Published: 3rd January 2015

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