Strategic Brand Management
Building, Measuring, and Managing Brand Equity, 5th Global Edition
By: Kevin Keller, Vanitha Swaminathan
Paperback | 15 January 2019 | Edition Number 5
At a Glance
Paperback
$164.75
Aims to ship in 10 to 15 business days
ISBN: 9781292314969
ISBN-10: 1292314966
Published: 15th January 2019
Format: Paperback
Language: English
Number of Pages: 624
Audience: Professional and Scholarly
Publisher: Pearson Education Limited
Country of Publication: GB
Edition Number: 5
Dimensions (cm): 2.1 x 21.9 x 27.4
Weight (kg): 1.51
Shipping
| Standard Shipping | Express Shipping | |
|---|---|---|
| Metro postcodes: | $9.99 | $14.95 |
| Regional postcodes: | $9.99 | $14.95 |
| Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
RRP $43.75
$32.90
OFF
RRP $26.99
$20.25
OFF
RRP $143.95
$109.95
OFF
RRP $164.95
$134.35
OFF
RRP $140.00
$87.75
OFF
RRP $177.05
$136.35
OFF
RRP $93.45
$72.90
OFF
RRP $35.00
$24.75
OFF
RRP $145.00
$119.75
OFF
RRP $142.95
$123.95
OFF
RRP $84.95
$74.25
OFF
RRP $76.00
$36.75
OFF
RRP $147.95
$127.90
OFF
RRP $131.95
$115.35
OFF
RRP $142.95
$123.95
OFF
RRP $169.95
$144.90
OFF
RRP $169.95
$144.90
OFF
RRP $34.99
$24.75
OFF
RRP $169.95
$144.90
OFF
RRP $232.95
$183.75
OFF
RRP $278.99
$141.95
OFF
RRP $190.25
$160.75
OFF
This product is categorised by
- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionBusiness & ManagementManagement & Management Techniques
- Text BooksHigher Education & Vocational TextbooksAccounting, Business & Finance Higher Education Textbooks
- Text BooksTextbook FinderUniversity of MelbourneMKTG20006 Brand Management
- Text BooksTextbook FinderGriffith University2098MKT Branding & Promoting New Business Ventures
- Text BooksTextbook FinderThe University of QueenslandMKTG7502 Strategic Branding