Strategic City Branding : Insights from Asian Cities - Viriya Taecharungroj

Strategic City Branding

Insights from Asian Cities

By: Viriya Taecharungroj

Hardcover | 28 January 2025

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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

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