Strategic Customer Service

Managing The Customer Experience To Increase Positive Word Of Mouth, Build Loyalty, And Maximize Profits

By: John Goodman

Write A Review

Paperback | 17 December 2024

At a Glance

Paperback
288 Pages

Dimensions(cm)
22.86 x 15.24 x 1.83

Paperback

$39.14

or 4 interest-free payments of $9.79 with

or

Aims to ship in 7 to 10 business days

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.

When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty.

Strategic Customer Service is a data-packed roadmap that shows you how. This invaluable resource distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to:

Gather and analyze customer feedback
Empower employees to fix problems
Track your impact on revenue
Generate sensational word of mouth
Tap opportunities to cross-sell and up-sell

Strategic Customer Service draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach you how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

Why settle for passive service Make a business case for ramping up operations—and get the tools for making it pay off. Transform customer service into a strategic function, and reap benefits far exceeding investments.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.