Strategic Innovative Marketing and Tourism

] Table of contents

European Works Councils in the Airline Industry

Stephen J. Havlovic, Laurentian University, Canada

From a Smart City to a Smart Destination: a Case Study

Sonia Avelar University of the Azores, Portugal

Smart Tourism Approaches through Intelligent Print Media

Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, Greece

Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists

Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, Greece

Intelligent Packaging as a Dynamic Marketing Tool for Tourism

Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, Greece

Intelligent Ticket with Augmented Reality Applications for Archaeological Sites

Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, Greece

Visualization of Folk-Dances in Virtual Reality Environments

Iris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech Republic

Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)

Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, Greece

Mapping Island Tourism Research

Flavio Tiago, Cristina Oliveira, Ana Brochado and Sergio Moro, University of the Azores, Portugal

Human Resources Role in Hospitality Service Quality

Flavio Tiago, Teresa Borges-Tiago and João Couto, University of the Azores, Ponta Delgada, 9501-801 Portugal

The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts

Jashim Khan, University of Surrey, United Kingdom, Vivi Maltezou, University of Surrey, United Kingdom, Eddy M. Sutanto, Petra Christian University, Siwalankerto, Indonesia

and Meng Tao, International Business College, China

Cultural Identity, Innovation and Entrepreneurship

Efharis Mascha Hellenic Open University, Greece and Stavros Apostolakis, Greek Asylum Service, Greece

A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Cafe Brand Context

Fulya Acikgoz, Istanbul Technical University, Turkey and Asli D.A. Tasci, University of Central Florida, USA

City Branding: Proposal of an Observation and Analysis Grid

Ezzohra Belkadi, Ain Sebâa/ Hassan II University, Morocco

City Branding of Casablanca in Moroccο

FSJES Ezzohra Belkadi, Ain Sebaâ/ Hassan II University, Morocco

Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z

Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Irene Kamenidou International Hellenic University Kavala, Greece and Evangelia Zoi Bara, International Hellenic University Kavala, Greece

Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries

Elma Satrovic, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina,