The increase in international activity by retailers | |
Introduction | |
Internationalisation of sourcing | |
Internationalisation of operation of retail outlets | |
The International retailer Contrasts between internationalisation in retailing and production | |
Conclusions | |
Retail internationalisation as a process | |
Introduction | |
Dimensions of the framework defining the process | |
Dimensions of content of the process | |
The dimension of outputs of the process | |
The dimensions framing of the process Measurement | |
Conclusions | |
Building an international retail strategy | |
Introduction | |
From opportunism to a controlled strategy | |
The basis of an international retail strategy | |
Managing the retail internationalisation process | |
Conclusion | |
Inditex - Zara : re-writing the rules in apparel retailing | |
Introduction Background and history | |
The Zara Concept : 'the democratisation of fashion' | |
The retail chains Retail internationalisation | |
The future of Inditex | |
Carrefour: being aware of the domestic market! | |
Introduction | |
Historical background Carrefour's internationalisation process (1973 to 2003) from local to global | |
A leadership strategy Carrefour as a multi format group Carrefour's Global Vision | |
Managing the retail internationalization process | |
The international learning process | |
Aspects of company organization for internationalization processes Carrefour's financial performance 2000-2003 | |
Summary and Conclusion | |
The Boots Group Plc:nbsp; Rethinking the formula | |
Introduction | |
A short history of the Boots Company in the United Kingdom | |
Composition of the group Boots Retail's international operations | |
The future | |
Royal Ahold: Multi-national, multi-channel, multi-format food provider | |
Introduction | |
Historical background Development of the international strategy Strategic implementation | |
The implications of the strategy | |
A global retailer? | |
Tesco: Transferring marketing success factors internationally | |
Introduction | |
History The basis of strength in the domestic market Tesco's international expansion | |
Conclusions and future developments | |
The international transfer of key success factors | |
Introduction | |
The emergence of critical factors for the success of retailing | |
Characteristics of the expanding international retailers | |
The impacts of the transfer of success factors | |
Conclusions | |
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