Strategic Winery Tourism and Management

Building Competitive Winery Tourism and Winery Management Strategy

By: Kyuho Lee (Editor)

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Hardcover | 3 November 2015 | Edition Number 1

At a Glance

Hardcover
316 Pages

Dimensions(cm)
22.86 x 15.24 x 1.91

Hardcover

RRP $315.00

$222.90

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Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.

With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:

Examining the impact of winery tourism on local, regional, and national economies
Understanding product development and marketing for wineries as tourism entities
Examining the role of special events to promote wineries, such as wine festivals and wine education programs
Understanding key managerial issues on winery tasting room management
Exploring winery revenue management
Understanding the key theories of winery service quality management
Understanding winery brand management
Understanding the key concepts of financial management on winery management

There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery.

This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.

The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. "This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action," says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.ã

The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony.

Industry Reviews

"Each chapter represents a relevant and appealing case study, written in American English that can be understood easily by nonnative readers. . . . The case studies show that managers of tourism companies can introduce, maintain, or increase sustainability and social responsibility with varying levels of innovation within different contexts, such as luxury resorts and hotels, restaurants, a recreated Viking Village, private clubs, cruise ships, coastline tourism, small islands, tour operators, and cultural heritage management. . . . A lot of practical management tips are shared. . . . Provides real-world examples that offer a multitude of practical applications that inspire you to implement sustainability and social responsibility in the tourism and hospitality industry."
-Tourism Analysis, review by Veronika Joukes, University of Tras-os-Montes and Alto Douro (UTAD), Vila Real, Portugal

2016 Winner of the Best Wine Book for Professionals Gourmand World Cookbook Award!

"This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action."
-Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards

"The tourism industry contributes trillions of dollars to the global economy and wine tourism is a sector of continued growth and impact. This book is one of the first to provide leading-edge research related to strategic winery management."
-Dr. Karen Thompson, Chair of the Department of Business Administration and Managing Director of Academic Programs

"Unlike existing few books in the area, the perspective of this book on strategic winery tourism, winery marketing, and management is refreshing. A wide variety of timely and important topics are covered, ranging from product development, winery testing room management, financial and revenue management issues to service quality management, design, and experience. It is an excellent addition to the growing area of winery tourism management. The book is nicely and comprehensively crafted to serve as a major source of reference for both practitioners, researchers, and students of culinary, hospitality and tourism management."

- Muzaffer Uysal, Professor, Virginia Tech

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