Strategic Writing

Name: Strategic Writing
Brand: ROUTLEDGE
Price: 142.5 AUD

Multimedia Writing for Public Relations, Advertising and More

By: Angie Hendershot, Lisa Loewen, Charles Marsh

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Paperback | 19 March 2024 | Edition Number 6

At a Glance

Paperback
340 Pages

Dimensions(cm)
25.4 x 17.78 x 1.52

Paperback

RRP $173.00

$142.50

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Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

Industry Reviews

"This is an excellent overview of the wide range of writing types and skills that today's students need to understand. It's an excellent teaching base upon which to build. "

Russell. Mack, J.D., Instructor, Texas Christian University, USA.

"This new edition is an impressive update to an already essential textbook for public relations and advertising writing students. The updated PR and social media writing sections are packed with insights for students on the reasons behind specific styles of written documents that are critical for the way today's students learn. It's already earned a prominent place on my bookshelf and in my classrooms."

Debra Bethard-Caplick, MS,MBA,APR, Founder, Quicksilver Edge Strategic Communications and Adjunct Instructor, Loyola University Chicago, USA

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