Summary of Robert B. Cialdini's PhD Influence

Author: Falcon Press

Narrated by: Brian Smith

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At a Glance

Format
Digital Audiobook

Duration
00:22.47

Published: 14th May 2021

Digital Audiobook

$8.99

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Summary of Robert B. Cialdini's PhD Influence examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Readers can learn specific techniques to resist each...