Super Pumped : The Battle for Uber - Mike Isaac

Super Pumped

The Battle for Uber

By: Mike Isaac

Hardcover | 24 September 2019 | Edition Number 1

At a Glance

Hardcover


RRP $45.95

$37.40

19%OFF

or 4 interest-free payments of $9.35 with

 or 

Aims to ship in 7 to 10 business days

In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.

Award-winning New York Times technology correspondent Mike Isaac's Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant "unicorn," Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.

What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber's pitched battles with taxi unions and drivers, the company's toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.

Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

Industry Reviews
"If you want to understand modern-day Silicon Valley, you need to read this book. The tale of Uber, the queen of the so-called 'unicorns,' is a parable about power-and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read, Mike Isaac's account is also teeming with new revelations that will shock and outrage you." -- John Carreyrou
"Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry." -- Nick Bilton - Vanity Fair
"Mike Isaac reveals the toe-curling tale of how Travis Kalanick drove a revolutionary taxi app to global success - and the brink." -- The Sunday Times
"This forensic account of the rise and fall of Kalanick is a great "behind the headlines" read for Valley types." -- The Sunday Times
"[Isaac] spins a compelling yarn that chronicles the transit company's unruly development into... a publicly traded, billion-dollar global behemoth, often aided by spying on competitors and outwitting transportation regulators... [Super Pumped] is no dry business profile but a tale that Isaac has deeply reported yet still made accessible." -- William Nottingham - Los Angeles Times
"... entertaining and well-researched book..." -- Business Book of the Year 2019 - The Sunday Times
"What makes 'Super Pumped' different, and justifies its description as a page-turner rather than a dry corporate history, is the visceral world in which Kalanick was determined to operate. It's a gripping account of Uber's rapid rise, its pitched battles with taxi unions and drivers, the company's toxic internal culture and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance." -- Engineering and Technology
"Isaac is great at the ticktock of events as they unfold, but his best work comes when he steps back to examine the bigger picture." -- Leslie Berlin - The New York Times Book Review
"[Isaac's] meticulously reported account of Uber's trajectory avoids the easy paths." -- Nitasha Tiku - Wired
"... if you want to understand how some of Silicon Valley's biggest players tick, this is the book for you." -- City AM
"Tenacious New York Times technology correspondent Mike Isaac chronicles the dramatic rise, fall and subsequent hand-wringing at the world's most controversial start-up." -- Best tech Christmas gift ideas for 2019 - inews
"Mike Isaac's dramatic account of the rise and fall of Uber at the hands of founder Travis Kalanick is all thriller." -- Festive Wish List: Tech Books 2019 - The Evening Standard

Other Editions and Formats

Paperback

Published: 2nd October 2020

More in Art Treatments & Subjects

JoJo A-Go!Go! : JoJo A-Go!Go! - Hirohiko Araki

RRP $43.99

$36.75

16%
OFF
How Women Made Music : A Revolutionary History from NPR - Inc National Public Radio
The Paintings of Criss Canning : The house and garden at Lambley - Criss Canning
Still Life : Irving Penn Photographs 1938-2000 - Amber Creswell Bell

RRP $59.99

$41.25

31%
OFF
Witchcraft. The Library of Esoterica : Library of Esoterica - Jessica Hundley
Cressida Campbell - National Gallery of Australia

RRP $89.99

$61.90

31%
OFF
Citrus : A World History - David J. Mabberley

RRP $69.99

$44.35

37%
OFF
Tom Ford - Tom Ford

Hardcover

RRP $250.00

$147.50

41%
OFF
365 Days of Art : A Creative Exercise for Every Day of the Year - Lorna Scobie
Extraordinary Things to Cut Out and Collage - Maria Rivans

RRP $39.99

$35.35

12%
OFF
Yoshitomo Nara - Yeewan Koon

RRP $160.00

$98.95

38%
OFF
The Golden Road : How Ancient India Transformed the World - William Dalrymple
Plant Magick : The Library of Esoterica - Jessica Hundley

RRP $79.99

$52.50

34%
OFF
Still : The Art of Noticing - Mary Jo Hoffman

RRP $79.95

$49.95

38%
OFF
The Bird Art of William T. Cooper - Wendy Cooper

RRP $64.99

$46.50

28%
OFF
Ethel Carrick - National Gallery of Australia

Hardcover

RRP $79.95

$55.95

30%
OFF