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In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.
Award-winning New York Times technology correspondent Mike Isaac's Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant "unicorn," Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.
What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber's pitched battles with taxi unions and drivers, the company's toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.
Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.
Industry Reviews
"Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry." -- Nick Bilton - Vanity Fair
"Mike Isaac reveals the toe-curling tale of how Travis Kalanick drove a revolutionary taxi app to global success - and the brink." -- The Sunday Times
"This forensic account of the rise and fall of Kalanick is a great "behind the headlines" read for Valley types." -- The Sunday Times
"[Isaac] spins a compelling yarn that chronicles the transit company's unruly development into... a publicly traded, billion-dollar global behemoth, often aided by spying on competitors and outwitting transportation regulators... [Super Pumped] is no dry business profile but a tale that Isaac has deeply reported yet still made accessible." -- William Nottingham - Los Angeles Times
"... entertaining and well-researched book..." -- Business Book of the Year 2019 - The Sunday Times
"What makes 'Super Pumped' different, and justifies its description as a page-turner rather than a dry corporate history, is the visceral world in which Kalanick was determined to operate. It's a gripping account of Uber's rapid rise, its pitched battles with taxi unions and drivers, the company's toxic internal culture and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance." -- Engineering and Technology
"Isaac is great at the ticktock of events as they unfold, but his best work comes when he steps back to examine the bigger picture." -- Leslie Berlin - The New York Times Book Review
"[Isaac's] meticulously reported account of Uber's trajectory avoids the easy paths." -- Nitasha Tiku - Wired
"... if you want to understand how some of Silicon Valley's biggest players tick, this is the book for you." -- City AM
"Tenacious New York Times technology correspondent Mike Isaac chronicles the dramatic rise, fall and subsequent hand-wringing at the world's most controversial start-up." -- Best tech Christmas gift ideas for 2019 - inews
"Mike Isaac's dramatic account of the rise and fall of Uber at the hands of founder Travis Kalanick is all thriller." -- Festive Wish List: Tech Books 2019 - The Evening Standard
ISBN: 9780393652246
ISBN-10: 0393652246
Published: 24th September 2019
Format: Hardcover
Language: English
Number of Pages: 408
Audience: General Adult
Publisher: W W Norton & Company
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 24.3 x 16.5 x 3.5
Weight (kg): 0.63
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