Teaching Cases in Tourism, Hospitality and Events

By: Dr Saurabh Kumar Dixit (Editor), Dr Senthilkumaran Piramanaygam (Editor), Julia N Albrecht (Contribution by), Andres Artal-Tur (Contribution by), Willem Coetzee (Contribution by)

Write A Review

Hardcover | 21 January 2023

At a Glance

Hardcover
352 Pages

Dimensions(cm)
24.4 x 17.2 x 2.3

Hardcover

$233.25

or 4 interest-free payments of $58.31 with

Aims to ship in 15 to 25 business days

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work.

Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities, and solutions. The book covers:

General management, including innovation, ethics, and sustainability;
Strategic management, including business models, SWOT analyses and internationalization;
Human resource management, including motivating employees, conflict management and work-life balance;
Marketing, including managing service quality, branding and new service development;
Financial management, including budgeting, risk management and forecasting;
Operations management, including food and beverage delivery, revenue management, and health and safety.

A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.