Ten Types of Innovation : The Discipline of Building Breakthroughs - Larry Keeley

Ten Types of Innovation

The Discipline of Building Breakthroughs

By: Larry Keeley, Bansi Nagji, Helen Walters

Paperback | 3 April 2013 | Edition Number 1

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Innovation principles to bring about meaningful and sustainable growth in your organization

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings-the Ten Types of Innovation-that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

  • Details how you can use these innovation principles to bring about meaningful-and sustainable-growth within your organization
  • Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

Industry Reviews

"The most pleasing thing is the fresh way it presents its subject.??The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.??It crowns an effective and engaging approach to the subject." (Elite Business, June 2013)

"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013)

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