Textual Analysis

A Beginner's Guide

By: Alan McKee

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Paperback | 5 March 2003

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160 Pages

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23.5 x 16 x 1

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Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Textual Analysis provides a highly accessible understanding of what textual analysis is, why it matters, and how to do it, and will be invaluable for first year students in cultural studies and media studies.

Industry Reviews

'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology

`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University

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You Can Find This Book In

Non-Fiction Language & Linguistics Linguistics Semantics & Discourse Analysis Society & Culture Media Studies Sociology & Anthropology Anthropology Social & Cultural Anthropology, Ethnography Cultural Studies Bargains Academia & Knowledge Bargains

What Is Textual Analysis?
Does It Really Matter How People Make Sense of the World?
What's Interpretation Got to Do With It?
How Do I Know What's a Likely Interpretation?
Can't We Make It a Bit More Scientific?
Is That It?
Table of Contents provided by Ingram. All Rights Reserved.

Textual Analysis

A Beginner's Guide

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