The 24-Hour Customer

New Rules for Winning in a Time-Starved, Always-Connected Economy

By: Adrian C. Ott

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eBook | 10 August 2010

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240 Pages

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In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley-based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers' attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today's around-the-clock economy.

Time isn't money. It's more important than money—and this book reveals why:

Competitive Advantage: Learn why time, not product features, is the most overlooked factor in gaining market traction and genuine customer loyalty.
Customer Behavior: Understand the psychology of the 24-Hour Customer, from multitasking and attentional blink to the triggers that drive purchasing decisions.
The Time-ographics Framework: Master a powerful new tool for segmenting customers based on their time priorities across four key quadrants: Motivation, Habit, Convenience, and Value.
Actionable Case Studies: See how innovators like Nike, Symantec, and Zipcar are already playing by the new rules—and winning in a time-starved economy.

Industry Reviews

"Ott's accessible tone and systematic strategies will be an eye-opener for companies wishing to drive through the constant marketing chatter and reach their increasingly harried customers."