
The Analytical Marketer
How to Transform Your Marketing Organization
By: Adele Sweetwood, Thomas H. Davenport (Foreword by)
Hardcover | 1 November 2016
At a Glance
Hardcover
RRP $62.99
$58.25
Aims to ship in 15 to 25 business days
When will this arrive by?
Enter delivery postcode to estimate
Written by the senior global vice president of marketing for SAS, The Analytical Marketer is based on firsthand experience. Challenged to change by its company’s own analytical products, the SAS marketing organization was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation.
With additional examples from other leading companies, this book is a practical guide to creating a set of best practices and a new marketing culture that thrives on and adds value through data and analytics.
About the Author
Adele Sweetwood is Senior Vice President of Global Marketing and Shared Services for SAS, the world's largest independent analytics company. She has held a variety of sales, services, and marketing positions at SAS for twenty-six years and, most recently, led the transformation of the marketing organization to meet the challenges and opportunities of data and analytics in a globalized market.
Industry Reviews
ISBN: 9781625278456
ISBN-10: 1625278454
Published: 1st November 2016
Format: Hardcover
Language: English
Number of Pages: 208
Audience: General Adult
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 23.4 x 15.5 x 2.3
Weight (kg): 0.41
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement Decision Making
- Non-FictionBusiness & ManagementBusiness Strategy
- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management
- Booktopia's FavouritesThe Buzz Non Fiction Recommendations