The Branding of Right-Wing Activism

"[This book] deserve[s] the attention of political communication scholars as well as anyone struggling to make sense of the past few years in U.S. national politics." -- Justin H. Gross, University of Massachusetts, American Politics "The Brandig of Right-Wing Activism makes a vital and urgent contribution to scholarship on the American Right." -- Paul Elliott Johnon, University of Pittsburgh, International Journal of Communication "Finally, a thoughtful and reflective account of the ways in which the mainstream media played an important role--unwittingly or not--in the astonishing rise of Donald Trump and the confusing fog of fake news and 'alternative' facts." -- Ken Burns, filmmaker "This book is essential reading for anyone interested in politics, and anyone reconciling the 2010 political climate and the rise of the Tea Party to the present day American politics norm. Khadijah Costley White helps us to better understand the Tea Party, Donald Trump, the 'alt-right' and the modern day Republican Party. This book contributes to the literature on how the media moves forward in the era of Fake News, where right-wing bloggers are considered journalists, mainstream journalism is called fake and the first amendment is under constant attack. The books helps us remember and decode what we have to go through in the next media era." -- Karine Jean-Pierre, Deputy Battleground States Director, 2012 Obama campaign "This book comes at an urgent moment, and we are so fortunate to have White as an expert guide, mapping this complex cultural terrain, reminding us that in order to be a viable political presence in contemporary US culture, one must craft a successful political brand."-Sarah Banet-Weiser, Professor, London School of Economics and Political Science "Recommended." -- CHOICE