The Business of Opera

By: Anastasia Belina-Johnson (Editor), Derek B. Scott (Editor)

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Hardcover | 28 November 2015

At a Glance

Hardcover
240 Pages

Edition Type
New edition

Dimensions(cm)
23.39 x 15.6 x 1.42

Hardcover

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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of different aspects concerning marketing, audience development, promotion, arts administration and the economic issues that beset opera professionals. The aim of the editors has been to put together a collection of essays that forms a coherent whole by engaging with a single theme (business), although these essays differ in their particular choice of topic and critical perspective. The essays bring the study of opera up to the twenty-first century, and are distinguished by their concern with the business of opera here and now in a globalized market. That means newly commissioned opera, sponsorship, state funding for opera and the production and marketing of historic opera in the twenty-first century.

Industry Reviews

This book helps sharpen the focus of music historians, spectators-consumers of music, and the multiple actors involved in the business of opera. By taking us behind the scenes, it reminds us that opera certainly lives on the talent of its creators and performers, but survives, also, on money from those who finance it. It is one of the merits of the book to provide concrete and emblematic evidence.

Melanie Traversier, Transposition: Musique et Sciences Sociales

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