The Commodification of Childhood

The Children's Clothing Industry and the Rise of the Child Consumer

By: Daniel Thomas Cook

Write A Review

Paperback | 20 April 2004

At a Glance

Paperback
224 Pages

Dimensions(cm)
21.59 x 13.97 x 1.19

Paperback

$51.88

or 4 interest-free payments of $12.97 with

or

Aims to ship in 7 to 10 business days

Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture - and the commodification of childhood itself - by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how, in the early twentieth century, merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer. The Commodification of Childhood provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through and structured by a market idiom.

Industry Reviews

"Blending the sociologist's theoretical rigor with the historian's attention to detail and change, Daniel Thomas Cook offers us a striking and original explanation of how twentieth-century notions of childhood together with new marketing practices led to the modern autonomous child."--Gary Cross, author of The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture "Daniel Thomas Cook's The Commodification of Childhood is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society."--Juliet B. Schor, author of The Overspent American: Why We Want What We Don't Need

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

More in Age Groups for Children

The Disengaged Teen : Helping Kids Learn Better, Feel Better, and Live Better - Jenny Anderson

$37.25

17%
OFF

The Explosive Child (Revised, Updated) : A New Approach for Understanding and Parenting Easily Frustrated, Chronically Inflexible Children - Ross W Greene

Extracts from the Report of the National Inquiry into the separation of Aboriginal and Torres Strait Islander children from their families

Paperback

RRP $24.99

$23.75

The Ultimate Animal Counting Book

Hardcover

RRP $29.99

$27.90

Succeeding With Adult ADHD

2nd Edition - Daily Strategies to Help You Achieve Your Goals and Manage Your Life

Paperback

RRP $39.99

$37.25

ADHD For Dummies

2nd Edition

Paperback

RRP $41.95

$35.95

14%
OFF

Unpolished Gem

Paperback

RRP $32.99

$27.95

15%
OFF

Terry Denton's Really Truly Amazing Guide to Everything

Hardcover

$19.99

Until the Streetlights Come On - How a Return to Play Brightens Our Present and Prepares Kids for an Uncertain Future

Hardcover

RRP $44.99

$40.50

10%
OFF

Beginnings

A Guide to Child Psychology and Development for Parents of 0 5-year-olds

Paperback

RRP $32.99

$27.25

17%
OFF

Children and the Law in Australia, 2nd edition

Paperback

RRP $169.00

$144.25

15%
OFF

Attachment across the Lifecourse

2nd Edition - A Brief Introduction

Paperback

RRP $56.99

$45.35

20%
OFF

Mary Poppins Up, Up and Away

Up, Up and Away

Hardcover

RRP $26.99

$25.75

The Whole-Brain Child Workbook : Practical Exercises, Worksheets and Activities to Nurture Developing Minds - Daniel J Siegel

$27.90

$30.25

Norse Myths

Ancient Myths

Hardcover

RRP $37.99

$33.90

11%
OFF

Are You Feeling Cold, Yuki?

A Story to Help Build Interoception and Internal Body Awareness for Children with Special Needs, including those with ASD, PDA, SPD, ADHD and DCD

Hardcover

RRP $45.99

$39.25

15%
OFF

Acknowledgments
Introduction
A Brief History of Childhood and Motherhood into the Twentieth Century
Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929
Pediocularity: From the Child's Point of View
Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace
Concluding Remarks
Appendix: Figures and Tables
Notes
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

The Commodification of Childhood

The Children's Clothing Industry and the Rise of the Child Consumer

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Age Groups for Children

The Disengaged Teen

Helping Kids Learn Better, Feel Better, and Live Better

All Are Welcome

Tweedy

The Clown Who Lost His Nose

The Dangerous Book for Boys

The Explosive Child (Revised, Updated)

A New Approach for Understanding and Parenting Easily Frustrated, Chronically Inflexible Children

Co-Regulation Handbook

Differently Wired

A Parent s Guide to Raising an Atypical Child with Confidence and Hope

The Stolen Children : Their Stories

Extracts from the Report of the National Inquiry into the separation of Aboriginal and Torres Strait Islander children from their families

The Ultimate Animal Counting Book

Succeeding With Adult ADHD

2nd Edition - Daily Strategies to Help You Achieve Your Goals and Manage Your Life

ADHD For Dummies

2nd Edition

Unpolished Gem

Terry Denton's Really Truly Amazing Guide to Everything

Until the Streetlights Come On - How a Return to Play Brightens Our Present and Prepares Kids for an Uncertain Future

Beginnings

A Guide to Child Psychology and Development for Parents of 0 5-year-olds

Children and the Law in Australia, 2nd edition

Attachment across the Lifecourse

2nd Edition - A Brief Introduction

Mary Poppins Up, Up and Away

Up, Up and Away

The Whole-Brain Child Workbook

Practical Exercises, Worksheets and Activities to Nurture Developing Minds

Strong Is the New Pretty

A Celebration of Girls Being Themselves

Cicada

Legitimate Sexpectations

The Power of Sex-Ed

Norse Myths

Ancient Myths

Are You Feeling Cold, Yuki?

A Story to Help Build Interoception and Internal Body Awareness for Children with Special Needs, including those with ASD, PDA, SPD, ADHD and DCD

This product is categorised by