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The Communications Golden Hour : The Essential Guide to Public Information When Every Minute Counts 2024 Edition - Doug Levy

The Communications Golden Hour

The Essential Guide to Public Information When Every Minute Counts 2024 Edition

By: Doug Levy

eBook | 4 June 2024

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Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters and the Covid-19 public health emergency.

The Communications Golden Hour is the authoritative guidebook on public relations and public information programs, including how to:

-organize resources and response

-streamline activities to focus on what matters most

-craft clear messages that get results

Includes step-by-step guides to help communicate quickly, accurately and effectively - especially in urgent situations.

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Non-FictionBusiness & ManagementSales & MarketingPublic RelationsSocial Services & WelfareSocial Welfare & Social ServicesEmergency ServicesManagement & Management Techniques

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