The Corporate Eye

Photography and the Rationalization of American Commercial Culture, 1884-1929

By: Elspeth H. Brown

Write A Review

Hardcover | 5 August 2005

At a Glance

Hardcover
348 Pages

Age
22+

Dimensions(cm)
22.9 x 15.2 x 2.6

Hardcover

$116.25

or 4 interest-free payments of $29.06 with

or

Aims to ship in 15 to 25 business days

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology.

In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.

Industry Reviews

""Meticulous research and rich contextualization... A welcome and imaginative addition to the history of visual technologies and commercial history.""

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.