The Creative Ecologies

Where Thinking is a Proper Job

By: John Howkins

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Paperback | 2 March 2009

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Paperback
168 Pages

Dimensions(cm)
1.4 x 14.1 x 20.9

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Continuing to build on subjects previously explored in The Creative Economy, this investigative study applies ecological principles to the concepts of creativity and innovation, arguing that creativity is a fundamental part of being human and showing that it can be applied to free thinking and the overall development of new ideas. Demonstrating how creativity depends on a mixture of environmental conditions, such as diversity, change, learning, and adaptation, this radical combination of physical and creative economies provides a holistic, visionary model for anyone who wants to think independently, develop new ideas, help maintain and develop society at large, and work for the greater good.

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