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The Crossroads of Should and Must

Find and Follow Your Passion

By: Elle Luna

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Hardcover | 1 June 2015 | Edition Number 1

At a Glance

Hardcover
176 Pages

Dimensions(cm)
23 x 16 x 2

Hardcover

$37.50

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Elle Luna was a highly successful designer for startups. But a voice inside her urged her to pursue what she felt she must do (create art) instead of what she assumed she should do. The more she told others about making this change, the more she heard “me, too/” She began giving talks on the topic, and in April 2014 posted a brief manifesto that exploded online—it was tweeted to over 5 million people, had over a quarter million page views, and was cross-posted on Fast Company and Bloomberg, just to name a few. The Crossroads of Should and Must expands this passionately personal yet universal message in a book that is a pep talk, a permission slip, and an absolute a must-read for anyone who feels they’ve been choosing Should or Ought To more often than Must and Have To. It’s a compass to reorient you along your journey, providing inspiration from others (from Moses to Van Gogh to John Grisham) who have walked this pathless path throughout time. With a gripping four-part structure (The Crossroads, The Reality of Should, The Pathless Path, and the Return) inspired by the work of Joseph Campbell, this is a book with a timeless message told in the most timely and intimate terms.

Industry Reviews

"So much greatness and it's all right here!"
Elizabeth Gilbert, author Eat, Pray, Love and The Signature of All Things

"Elle's infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self."
Evan Williams, co-founder Twitter; founder Medium

"How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores in her essay-turned-book The Crossroads of Should and Must: Find and Follow Your Passion — an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer’s emboldening guide to letting your life speakand Debbie Millman’s visual-essay-turned-commencement-address on courage and the creative life"
Maria Popova, Brain Pickings

"Inspiring."
The Miami Herald

"This artist and author's inspiring advice might just persuade you to leave your day job."
Shape Magazine

“This was the most inspiring book I read in 2015. It's an illustrated, easy read based on a blog post that went viral, but the inspirational message it contains is very powerful. It's a must-read for anyone considering shaking up the status quo or following a dream and how to deal with the real-life consequences that follow."
The Huffington Post

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