The Customer-Driven Culture : A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization - Travis Lowdermilk

The Customer-Driven Culture

A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization

By: Travis Lowdermilk, Monty Hammontree

Paperback | 7 May 2020

At a Glance

Paperback


RRP $95.00

$43.25

54%OFF

or 4 interest-free payments of $10.81 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them.

To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture.

With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely personal story that's told amidst a cultural revolution at one of the largest software companies in the world.

This story acts as your guide. You'll learn how to:

Establish a Common Language: Help employees change their thinking and actions Build Bridges, Not Walls: Treat product building as a team sport Encourage Learning Versus Knowing: Help your team understand their customers Build Leaders That Build Your Culture: Showcase star employees to inspire others Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes Make Data Relatable: Move beyond numbers and focus on empathizing with customers

More in Office & Workplace

The Diary of a CEO : The 33 Laws of Business and Life - Steven Bartlett
The 5am Club : Own Your Morning. Elevate Your Life. - Robin Sharma
KIND : The quiet power of kindness at work - Graham Allcott
Bullshit Jobs : A Theory - David Graeber

RRP $24.99

$23.75

Not Now, Not Ever : Ten years on from the misogyny speech - Julia Gillard
The Career Workbook : Fulfilment at Work - The School of Life

RRP $36.99

$33.25

10%
OFF