![The Customer Education Playbook : How Leading Companies Engage, Convert, and Retain Customers - Barry Kelly](https://cdn.kobo.com/book-images/Images/aef84254-0340-43e2-b6fd-162b94b73f0e/300/300/False/image.jpg)
The Customer Education Playbook
How Leading Companies Engage, Convert, and Retain Customers
Author: Barry Kelly, Daniel Quick
Narrated by: Matt Weisgerber
At a Glance
Digital Audiobook
06:24.49
Published: 10th May 2022
Digital Audiobook
$29.99
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Deliver maximum value to customers and clients with this blueprint to customer success
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:
- Learn why you should prioritize customer learning and invest in customer training and education
- Discover how to create a detailed customer success and retention plan that emphasizes delivered value
- Determine how to implement a learning strategy that maximizes and scales lifetime customer value
About the Authors
Daniel Quick is Vice President of Learning Strategies at Thought Industries. He previously led customer education at Optimizely and Asana.
Barry Kelly is Co-founder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world’s first cloud Learning Business Platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and retention.
on
ISBN: 9781663719607
ISBN-10: 1663719608
Published: 10th May 2022
Format: Digital Audiobook
Language: English
Publisher: Ascent Audio
Duration: 06:24.49
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