The Customering Method

From CX Dogma to Customer Science

By: Aarron Spinley

Write A Review

Hardcover | 1 November 2024

At a Glance

Hardcover
316 Pages

Dimensions(cm)
23.39 x 15.6 x 1.91

Hardcover

$305.84

or 4 interest-free payments of $76.46 with

or

This title is not currently in stock at the Booktopia Warehouse and needs to be ordered from our supplier.

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative - industrial - approach to the customer asset base.

Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand - and extract - customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable and defensible.

These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.

Industry Reviews

"No dry, repetitive or reductive content here. Aarron's thinking is always topical, useful, and thought provoking..." JENNIFER ARNOLD, VP OF MARKETING & COMMUNITY

"...Aarron (is) guaranteed to force considered thinking but what I really appreciate is that he never fails to provide examples of practical application that are relatable and actionable. He is both a CX domain expert and compelling speaker." MARC ARONSTEN, SVP, TRYZENS

"Aarron is the most complete customer strategist and adviser I have ever seen. His knowledge of both marketing and customering (his word), allied to the digital era, makes him an authority in every room he enters". HENRY REVERON-HERNANDEZ, CEO, ENTERPRISE MARTECH

"Aarron Spinley provides the kind of thought leadership that has some real meaning. He's a paradigm for executives".

And:

"He is dead on when it comes to the ideas. But there is an added bonus. He's a great conversational writer. Damn". PAUL GREENBERG, CRM INDUSTRY ANALYST (AKA 'THE GODFATHER OF CRM') Author of 'CRM at the Speed of Light' (4 editions) and 'The Commonwealth of Self-Interest'

"Aarron's speaking is super inspiring. He touches the audience". MARCELO ALCANTARA, CX PRACTICE LEADER, DELOITTE DIGITAL

"Aarron has the uncanny ability to succinctly explain complex topics in simple words, giving food for thought, in an often-entertaining way!" THOMAS WIEBERNEIT INDUSTRY ANALYST, (Washington)

"The learned and esteemed Aarron Spinley is one of the most contemplative - and therefore often controversial - thought leaders... His work is essential if you are serious about moving beyond memes and shiny new things". ALAN NANCE XLA COLLAB (Florida)

"Truly original content. Provocative stuff. Phenomenal stage presence". SCOTT TRELLER EXECUTIVE GENERAL MANAGER, SAP CX

"Must be among the leading thinkers connecting humanity and business". DEAN JENKINS

CORPORARTE STARTEGIST AND ENTREPENEUR "Aarron is one of the most innovative thinkers in the realm of customer experience, strategy and anthropology I can think of. His work helps us understand the human condition to influence our technology choices for the better". JUAN MENDOZA CEO, THE MARTECH WEEKLY

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.