The Disney Princess Phenomenon

A Feminist Analysis

By: Robyn Muir

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Hardcover | 25 July 2023 | Edition Number 1

At a Glance

Hardcover
256 Pages

Edition Type
New edition

Dimensions(cm)
23.4 x 15.6 x 1.91

Hardcover

$351.25

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The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.

Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

About the Author

Robyn Muir is Lecturer of Media and Communication at the University of Surrey. She has researched and published on the images of femininity within the Disney Princess Phenomenon, using facet methodology to explore the different areas of the wide ranging facets of the princesses. She is the founder and leader of the Disney, Culture and Society Research Network.

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