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The Dorito Effect
The Surprising New Truth about Food and Flavor
By: Mark Schatzker
Hardcover | 5 May 2015
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In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor-the tastes we crave-and the underlying nutrition.
Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language-flavor-that evolved to guide our nutrition, not destroy it.
With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
About the Author
Mark Schatzker is an award-winning writer based in Toronto. He is a radio columnist for the Canadian Broadcast Corporation and a frequent contributor to the Globe and Mail, Condé Nast Traveler, and Bloomberg Pursuits. He is the author of The Dorito Effect: The Surprising New Truth About Food and Flavor and Steak: One Man’s Search for the World’s Tastiest Piece of Beef.
Industry Reviews
ISBN: 9781476724218
ISBN-10: 1476724210
Published: 5th May 2015
Format: Hardcover
Language: English
Number of Pages: 272
Audience: General Adult
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 22.86 x 15.24 x 2.54
Weight (kg): 0.43
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You Can Find This Book In
This product is categorised by
- Non-FictionCooking, Food & DrinkRecipes & Cookbooks
- Non-FictionScienceScience in General
- Non-FictionFamily & HealthFitness & DietDiets & Dieting, Nutrition
- Non-FictionSociety & CultureSocial Issues & ProcessesSocial Aspects of Illness & Addictions
- Non-FictionMedicineMedicine in GeneralPublic Health & Preventive MedicinePersonal & Public Health / Health EducationDietetics & Nutrition
- Non-FictionIndustry & Industrial StudiesPrimary IndustriesAgriculture & Related Industries