The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By: Michael E Gerber

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Paperback | 1 August 1995 | Edition Number 3

At a Glance

Paperback
288 Pages

Edition Type
Revised

Dimensions(cm)
20 x 13.5 x 2

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Product Description

E-Myth 'e-,'mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

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Acknowledgments
Foreword
Introduction	p. 1
The E-Myth and American Small Business	p. 7
The Entrepreneurial Myth	p. 9
The Entrepreneur, the Manager, and the Technician	p. 19
Infancy: The Technician's Phase	p. 34
Adolescence: Getting Some Help	p. 43
Beyond the Comfort Zone	p. 51
Maturity and the Entrepreneurial Perspective	p. 68
The Turn-Key Revolution: A New View of Business	p. 77
The Turn-Key Revolution	p. 79
The Franchise Prototype	p. 91
Working On Your Business, Not In It	p. 97
Building a Small Business That Works!	p. 115
The Business Development Process	p. 117
Your Business Development Program	p. 134
Your Primary Aim	p. 136
Your Strategic Objective	p. 149
Your Organizational Strategy	p. 166
Your Management Strategy	p. 187
Your People Strategy	p. 197
Your Marketing Strategy	p. 218
Your Systems Strategy	p. 234
A Letter to Sarah	p. 253
Epilogue: Bringing the Dream Back to American Small Business	p. 259
Afterword: Taking the First Step	p. 267
Table of Contents provided by Blackwell. All Rights Reserved.

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

At a Glance

Paperback

Booktopia Comments

Product Description

Shipping

How to return your order

Defective items

You Can Find This Book In

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