The Elgar Companion to Consumer Research and Economic Psychology : Elgar Original Reference Ser. - Peter E. Earl

The Elgar Companion to Consumer Research and Economic Psychology

By: Peter E. Earl (Editor), Simon Kemp (Editor)

Paperback | 1 January 2002

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International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology.
Industry Reviews
'. . . a generous selection of essays that many will find useful to refresh a faded memory, to grasp an overview of an unfamiliar subject, or to clarify misunderstood or confusing issues. Earl and Kemp have relied on the expertise of a wide selection of scholars to compile a timely and useful resource that can best be described as a short encyclopedia. . . . a readable, authoritative, and diverse research tool. The index is comprehensive and useful. The articles are clearly written. Each is referenced with a set of essential sources for further study. Marketing needs such resources for students and scholars alike. The Elgar Companion can be a good starting point for a student (or professor) who could start learning about a new topic by consulting one of these articles.'

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